September 20 – 26, 2015 marked the first official Fashion Week Minnesota.
Before FWMN, there was MNFashion- an organization that provided the local fashion community with a hub of resources and peers, produced fashion showcases such as Voltage and The Shows, and defined the official Minneapolis-St. Paul Fashion Week (MSPFW). As the fashion community grew, MNFashion was no longer able to do what they were formed to do, and more independent designers produced their own shows. MNFashion dissolved shortly after I moved to Minnesota, so I am not able to speak to fashion in Minnesota before this. I can say that it was clear at last summer’s Rally Cry: Fashion hosted by Pollen that this too was becoming unmanageable.
Among the major discussion points at Rally Cry were how to bridge the disconnect between people who go to the shows and the people who actually buy the clothes, and to encourage designers to treat fashion like a business…because nobody is making a living throwing fun parties.
Enter Fashion Week Minnesota – an initiative formed by “a collective of independent producers and designers with a goal of engaging the Minnesota fashion community and celebrating the best designers, brands, retailers, stylists, and producers in Minnesota fashion through a series of public events”.
FWMN excites me because there is such a large and talented creative community in Minnesota, that having a central focus week and way to connect everything will hopefully inspire collaboration and strengthen it.
I had a few work/personal conflicts over the week, but was able to participate in most of the events.
I AM INSPIRED
I actually won a raffle at a pre-FWMN event for tickets to I Am Inspired and I’m so grateful I did! Hardt Jewelry and Moth Oddities had a pre-fashion week shopping event/clothing drive with raffle entries for fashion show tickets as an incentive to donate. I Am Inspired was the only show I hadn’t already planned to attend, so I entered the raffle and ended up winning.
The event aimed to merge art and fashion, and was in collaboration with The Art Institutes International Minnesota. Art students had were snapping photos, created animations inspired by the boutiques, and made garments inspired by the art of Justin James Sehorn.
Event mastermind Sarah Edwards said, “We are all artists in some way. We have different jobs and titles, but we are all artists.” to kick off the night.
There was harp music as the sun was setting – it was a beautiful way to spend a Sunday evening.
The runway portion included six different boutiques/brands in Minnesota, including My Sister – an organization that works to stop human trafficking and encourage other women to empower each other.
A portmanteau of “Minnesota”, “Instagram”, and “Fashion”; the event was presented by The Scout Guide and the W Minneapolis Foshay hotel on Tuesday, September 22.
The Scout Guide is available in several cities and highlights local businesses both in print and online. Through this event, I learned that W Hotels International partner with the CFDA to create different events and garments, some of which were shown on live models throughout the night and were given as prizes in an Instagram contest.
In order to stay true to supporting the fashion community beyond going to shows and buying clothes, and at the suggestion of Thom Navarro, I wanted to help be behind the scenes at a fashion event.
I loved being able to work with Tim and Thom Navarro, get involved with the community, and meet great Minnesota creatives. The event opened with a pop-up gallery showcasing editorial photos of Jagress Intimates’s latest collection, as well as a pop-up shop of Black Spoke Leather accessories, and an Instagram hashtag printer.
PLUS-SIZE POP-UP SHOP
Bella Moxie and Cat Inspired partnered with Second Debut in St. Louis Park for a pop up shop featuring discounted pieces from plus size faves like Torrid, Ava & Viv, Asos Curve, Lane Bryant, and more - including bags, jewelry, and shoes. Also available were tumblers and mugs from The Golden Gurl and treats from Ginger and the Kid Sweets.
I love leather and leather look pieces, so I had to have this pleather skirt. I found it in Cat’s “costume/costume inspiration” section, but it’s definitely something I have been wearing just out and about. And even to work.
Envision is the longest running fashion showcase in the Twin Cities, completing its eighteenth season at the end of Fashion Week Minnesota. This season saw a more direct way to encourage interaction between attendees and artists – with the return of the Hotrocity pop up and a new artist designed washi tape photobooth with live photo editing.
Live music was joined by live dance both during the pre-show party and at intermission, making the evening a full immersion in the creative community, very much thanks to art gallery and event partner Public Functionary.
This season was really exciting to me as it brought back menswear designers, saw the re-emergence of my favorite Minnesota designers (namely Tessa Louise and Caroline Hayden), and some fresh talents, including one I fell in love with at RAW Minneapolis’s EXPOSURE show in April – Form Over Function.
Months later and I’m still absolutely obsessed with this jacket from Form Over Function.
All in all, the first FWMN brought an amazing new energy to the Twin Cities fashion scene that continued on through the next season.